Resume

Personal Summary

 

Familiar Platforms

Tableau // Interana // Google Analytics // Chartio // Amplitude // Marketo // UserTesting.com // UsabilityHub // Qualtrics // Survey Monkey // Vision Critical // GSuite // Jira // InVision // Axure // Abstract // Quickbooks

Methodologies

Usability Testing (Moderated/Unmoderated) // In-depth Interviews // Ethnography Contextual Inquiry // Quantitative Methods // Concept Testing // Prototype Testing // Card Sorting // A/B Testing // Surveys // Heuristic Evaluation // Desirability Tests and more

 

Education

University of North Carolina at Chapel Hill
Bachelor of Arts, 2010
Communications Studies
International Studies

Training

NNG UX Certified
UX Design Bootcamp (General Assembly)
THRV Jobs to be done
cPrime Certified Scrum Master

 

Work Experience

 

Hulu / Disney Streaming

New York City, NY
Sep 2021 - present


Fisker

Manhattan Beach, CA
September 2020 - September 2021

NEXT Trucking

El Segundo, CA
August 2019 - March 2020

Senior User Experience Researcher

  • UXR lead for the Hulu + Live TV experience working with Design and Product leads to guide product development

  • Manage Disney Streaming’s UX measurement, baselining and benchmarking program

  • Conduct quantitative research within Hulu’s data and experimentation team to evaluate and optimize current subscriber experience

  • Conducted research that directly informed changes around DVR, global navigation and the Home page experience on Hulu

User Experience Research Lead

  • Defined and scaled user research function within evolving UX nascent environment

  • Created foundational research artifacts such as journey maps and customer personas

  • Established higher order process and best practices for human-centered automotive development

  • Developed research roadmaps to direct organizational research focus and achieve key corporate goals

  • Vetted and sourced key tooling for research infrastructure

Senior User Experience Researcher

  • Built and scaled an org-wide usability and qualitative research program

  • Conducted company’s first ethnographic/field research into the port of Los Angeles/Long Beach, CA)

  • Designed and programmed quantitative surveys, interpreted data, and produced story-driven reports

  • Evangelized research insights throughout the company, presenting findings, running workshops and embodying the voice of the user

  • Established company’s first Customer Advisory Board to increase visibility of users’ needs and pain points

Edmunds

Santa Monica, CA
February 2015 - August 2019

User Experience Researcher

  • Integral partner with design, product, strategy and marketing teams to ensure that user needs were addressed throughout the customer experience

  • Led design research, in-person qualitative interviews, onsite and remote usability testing, competitive benchmarking, and quantitative research studies

  • Owned research projects from end-to-end, matching methods to business needs, creating research plans, recruiting participants, conducting the research, analyzing results, reporting out results, and leading activation workshops with stakeholders

  • Managed Edmunds Insiders online community research panel and launched engaging activities that informed product decisions

  • Supported the release of a major redesign of Edmunds.com (E17), through discovery research, journey mapping, segmentation, and in-person testing via weekly design sprints

  • Elevated the role of UX within company culture by partnering with designers and PMs to demonstrate the business impact of user friendly design