Resume
Personal Summary
Familiar Platforms
Tableau // Interana // Google Analytics // Chartio // Amplitude // Marketo // UserTesting.com // UsabilityHub // Qualtrics // Survey Monkey // Vision Critical // GSuite // Jira // InVision // Axure // Abstract // Quickbooks
Methodologies
Usability Testing (Moderated/Unmoderated) // In-depth Interviews // Ethnography Contextual Inquiry // Quantitative Methods // Concept Testing // Prototype Testing // Card Sorting // A/B Testing // Surveys // Heuristic Evaluation // Desirability Tests and more
Education
University of North Carolina at Chapel Hill
Bachelor of Arts, 2010
Communications Studies
International Studies
Training
NNG UX Certified
UX Design Bootcamp (General Assembly)
THRV Jobs to be done
cPrime Certified Scrum Master
Work Experience
Hulu / Disney Streaming
New York City, NY
Sep 2021 - present
Fisker
Manhattan Beach, CA
September 2020 - September 2021
NEXT Trucking
El Segundo, CA
August 2019 - March 2020
Senior User Experience Researcher
UXR lead for the Hulu + Live TV experience working with Design and Product leads to guide product development
Manage Disney Streaming’s UX measurement, baselining and benchmarking program
Conduct quantitative research within Hulu’s data and experimentation team to evaluate and optimize current subscriber experience
Conducted research that directly informed changes around DVR, global navigation and the Home page experience on Hulu
User Experience Research Lead
Defined and scaled user research function within evolving UX nascent environment
Created foundational research artifacts such as journey maps and customer personas
Established higher order process and best practices for human-centered automotive development
Developed research roadmaps to direct organizational research focus and achieve key corporate goals
Vetted and sourced key tooling for research infrastructure
Senior User Experience Researcher
Built and scaled an org-wide usability and qualitative research program
Conducted company’s first ethnographic/field research into the port of Los Angeles/Long Beach, CA)
Designed and programmed quantitative surveys, interpreted data, and produced story-driven reports
Evangelized research insights throughout the company, presenting findings, running workshops and embodying the voice of the user
Established company’s first Customer Advisory Board to increase visibility of users’ needs and pain points
Edmunds
Santa Monica, CA
February 2015 - August 2019
User Experience Researcher
Integral partner with design, product, strategy and marketing teams to ensure that user needs were addressed throughout the customer experience
Led design research, in-person qualitative interviews, onsite and remote usability testing, competitive benchmarking, and quantitative research studies
Owned research projects from end-to-end, matching methods to business needs, creating research plans, recruiting participants, conducting the research, analyzing results, reporting out results, and leading activation workshops with stakeholders
Managed Edmunds Insiders online community research panel and launched engaging activities that informed product decisions
Supported the release of a major redesign of Edmunds.com (E17), through discovery research, journey mapping, segmentation, and in-person testing via weekly design sprints
Elevated the role of UX within company culture by partnering with designers and PMs to demonstrate the business impact of user friendly design