Work samples.
Strategic research to drive a Redesign
Tasked with developing a new direction for Hulu’s Live experience I partnered with a cross functional team to conduct strategic research that provided the foundation for our redesign.
Personas for a Start-up
This case study highlights foundational research conducted to better understand our users and the problem space in a fast-paced, high-growth start-up.
End-to-end research
This case study (car buying platform) showcases how UX research can support an initiative at every stage of product development, from concept to release.
Quantifying UX: A Benchmark Study
Out of a desire to quantify our site experience, I partnered with Product, Design and Engineering teams to establish a measurement that was effective and transparent.